Work Examples
Industrial, Product and Brand Experience Design
Upstage VR
Immersive Virtual Entertainment Experience
Since 2020, concert revenues have seen a dramatic rise and fall. Partially due to the COVID-19 outbreak and quarantine restrictions. While several solutions were developed to bring that entertaining experience into the home such as VERZUZ and D-NICE Live on Instagram and Virtual Experiences like MUSE: Enter the Simulation and the Gorillaz: Skinny Ape in Augmented Reality, there is no clear marketplace for artists and fans alike to come together and enjoy a holistic immersive experience.
Introducing UPSTAGE VR
Crest Whitening Emulsions
Experience Design | Product Development
Designed with the fast-paced user in mind, this new way to deliver whitening excellence created several challenges. The goal was to apply the whitening gel evenly and with little to no clean-up. Just Apply-&-Go! (No sensitivity required)
Craftsman Pliers | Product Line-Up
Design Management | Product Development
This project showcases a year’s worth of sketching, prototyping and team effort for the Craftsman brand. The task was to develop a line of user-friendly handles that worked across 14 different sizes and types of plier uses... Just in time to bring Craftsman to Lowe’s.
IRWIN / Lenox VDL | 2017 Transition
Brand Management
In March of 2017, Stanley Black and Decker acquired Irwin, Lenox and Hilmor tools. It was my responsibility to assemble, discern and organize the present state of each brand. The primary goal was to rationalize the visual design cues for the external teams responsible for Construction tools and Larger Format applications. This was in preparation for the proposition to sell into Lowes. This effort was successful and carried into production Fall 2018.
Ballistic Cases | 2012-2014
Learning The Ropes Of Design Development
During my time at Zukun Plan, I had several awesome design experiences. One of our primary design partners Ballistic cases, charged us with many tasks centered around product management of new iPhone case design iterations and trickle down design language guidelines. While I worked on the team I worked on a variety of consumer experiences ranging from CMF study all the way to designing the 2014 CES booth.