Lenox Tools VDL Guideline | 2017 

Brand Management

In March of 2017, Stanley Black and Decker acquired Irwin, Lenox and Hilmor tools. It was my responsibility to assemble, discern and organize the present state of each brand. The primary goal was to rationalize the visual design cues for the external teams responsible for Construction tools and Larger Format applications. This was in preparation for the proposition to sell into Lowes. This effort was successful and carried into production Fall 2018.