Crest Whitening Emulsions
Role
Designer
Client/Company:
Procter & Gamble
Year
2020
Product Design, User Experience, Production CAD
Skills Applied
CAD Modeling (Rhino + Solidworks, Keyshot Rendering
Lesson(s) Learned
Coordinating with multiple disciplines while finalizing CAD for production with external suppliers (in-house)
Crest Whitening Emulsions is a Leave-On Whitening solution designed to solve the problem of tooth sensitivity for consumers whitening strips by improving the delivery system of transferring Hydrogen Peroxide, the active ingredient, onto your teeth.
In 2018, I was asked to step into a small lean startup team within Procter & Gamble's Oral Care business unit. Initially, I was given two things: A silicone make-up brush and a jar filled with a substance we know today as Crest Whitening Emulsions. My primary objective: Create an application experience that allows the user to spread the product evenly and provide a means of displaying the product on the counter in a beautiful way.
