Crest Whitening Emulsions

Experience Design | Product Development

In 2018, I was asked to step into a small lean startup team within Procter & Gamble's Oral Care business unit. Initially, I was given two things: A silicone make-up brush and a jar filled with a substance we know today as Crest Whitening Emulsions. My primary objective: Create an application experience that allows the user to spread the product evenly and provide a means of displaying the product on the counter in a beautiful way.